Branding is the process of creating a recognizable identity for a product or service. It involves identifying target customers and making sure that their experience with the brand is consistent and memorable. Branding includes activities such as designing logos, establishing customer service standards, creating promotional materials, and developing a clear mission statement.
Brand value is the overall worth of a brand in terms of customer loyalty and recognition. It reflects how customers view the brand, including their level of trust, satisfaction, and willingness to recommend it to others. Brand value is typically measured by analyzing customer feedback and surveys, as well as tracking sales and marketing efforts.